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Brewing Industry: Company Info

Tip

When searching for information on a particular company, first determine if it is either public or private.

To find out if a company is public or private check the resources listed to the right, many of which will indicate if a company is one or the other. If it's a private company finding information on it can be difficult. T

What a Company Profile Contains (Usually)

Usually for any Company

  • Address/Locations
  • News
  • Executive names
  • Current revenue/sales figure and number of employees
  • Lines of Business—what the company does
  • Industry/ies in which it operates
  • Competitors

Depending on the Company and Database

  • Background/History
  • Complete financial statements, current and historical
  • Executive profiles
  • In addition, most of the company profile databases offer the capability of creating lists of companies, based on criteria such as location, size, and industry.

In the News

Find Articles Here

SWOT Analysis

SWOT = Strengths, Weaknesses, Opportunities, Threats

From a business perspective, the SWOT analysis identifies and assesses:

  • The business unit's strengths and weaknesses including its source of competitive advantage.
  • The primary opportunities and threats in the market and industry

The justified SWOT matrix is a foundational element of the Marketing Plan and it leads to a plan's Goals and Objectives.

SWOT Analyses in Business Source Premier

SWOT Analysis Video