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Business 115 : Introduction to Business: Markets

What a Market Profile / Market Research Report Contains (Usually)

  • Who is buying a product/service (demographics)
  • How much are they spending on it (per year)
  • Where are they buying it (grocery stores, Wal-mart, other)
  • Why are they buying it (leisure, health reasons, other)

What a Country Profile Contains (Usually)

  • Economic conditions
    • Inflation
    • Labor
  • Government conditions
    • Democracy or not
    • Government stable or not
    • Conflict zone or not
  • Openness to trade
    • Regulations for new businesses

Market Profiles/Research