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Marketing 111 : Principles of Sales: Sales & Marketing Communications

Course guide for MAR 111 (Community College of Denver).

Databases & Statistics

Statistics Resources

Your Business Communications

Sizing and Scoping Your Sales Communications

The starting place for your sales communications is with an outline of your sales and marketing plan.  Whether you are writing a memorandum or crafting a " Sales Plan or "Marketing Plan. " A focused outline is essential for writing or for effective research of article databases and industry sources. Think about the person or product or business about which you are writing.

  • How much do you already know about your market or your product?
  • What keywords from the NAICS are used to describe your product or services?
  • Is your market covered primarily by Trade magazines or Financial Services newsletters?
  • What personal interest do you have in your market or product?
  • Do you have any strong philosophical or business views about your own product?

Your answers to these questions are important. They will influence how you will use different resources from general news to in-depth academic journals to online databases.  If you need assistance please ask a Research Help Librarian or schedule an appointment with a subject specialist.