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Marketing 160 : Customer Service and Diversity: Customer Service

Customer Service Search Terms

The links will take you to lists of sources (books, media, journals, etc.) about the specific topic.

Business Article Databases

The Face of the Company

With every interaction, customers see the "face" of the company. Each and every employee carries the awesome responsibility of making a good impression. One bad impression can ruin the "face" and lose repeat and referral business.

Selected Books