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Marketing 160 : Customer Service and Diversity: Diversity

Course guide for MAR 160 (Community College of Denver).

Article Databases

Diversity in Customer Service

"....Diversity management is defined as a process intended to create and maintain a positive work environment where the similarities and differences of individuals are valued, so that all can reach their potential and maximize their contributions to an organization's strategic goals and objectives...."

Source: DIVERSITY MANAGEMENT: Expert-Identified Leading Practices and Agency Examples.  A GAO Analysis

Demographic Statistics

Culture and Etiquette