This is the "Economic Census Overview" page of the "MKTG 4050 - Economic Census Activity Exercise" guide.
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MKTG 4050 - Economic Census Activity Exercise  

Last Updated: Aug 7, 2012 URL: http://guides.auraria.edu/census_activity_exercise_mktg_4050_forlani_2011 Print Guide

Economic Census Overview Print Page
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Understanding the Economic Census

Seattle_Neighborhood_Statistical_AreasEconomic Census - A Detailed Portrait of the U.S. Economy

1) ....When?  The Economic Census is published every 5 years.  Preview the 2012 Economic Census

2) ....What?....The Economic Census produces a portrait of business activities in industries and communities all across our nation. 

    .... The 2007 Economic-Wide Key Statistics file presents common statistics for every available industry and geographic area published.           

    .... For 2007 this file included data for employer establishments but also for businesses with no paid employees – or Nonemployers.

    .... The 2007 Economic Census included Census Designated Places (CDPs) with 5,000 or more inhabitants or 5,000 or more workers.

3) ....Why?  Commonly used economic indicators - such as the gross domestic product and monthly retail sales - depend on the Economic Census for continued accuracy.

4) ....For Whom?....This information is not just for government planners.

    ....It is also used by businesses - both large and small.

    ....National firms use the information we provide to decide where to locate a factory, store or office.

    ....Local businesses use the data to develop their marketing and sales strategies and evaluate expansion opportunities.

5) ....Uses  Facts and figures from the Economic Census provide the foundation for start-up businesses developing business plans. New questions in the 2007 Economic Census help us measure the effect fringe benefits have on how American companies do business. These costs include health insurance, pension plans, and other benefits.

6) ....Method?  Data from the 2007 Economic Census are released on a flow basis starting in the 1st quarter of 2008 and extending through the 2nd quarter of 2011.


7) ....Tutorials: Handling Economic Data Sets

Seattle 1980 Neighborhood Statistical Areas by Seattle Municipal Archives at Flickr Creative Commons

 

      
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