Databases & Statistics
Statistics Resources
- Business Source PremierUse for SWOT Analyses
- Business & Company Resource CenterSearch by company name, industry, product or location
- LexisNexis BusinessSearch company profiles or SEC filings; create a company list or compare companies.
- Statistics Resource GuideThis guide recommends methods and resources for locating facts and statistics found in print and online collections at the Auraria Library and on the Internet.
- Colorado By the Numbers
- Colorado Demography
- Federal Statistics
- EUROSTAT
- Bureau of Labor
- Bureau of Transportation
- U.S. Census Bureau
Your Market Research Plan
Image Credit: Wall Street Historic District Panorama by epicharmus at Flickr Creative Commons
Sizing and Scoping Your Market Research Plan
The starting place for your market research is with your "Marketing Plan. " A well-focused plan is essential for an effective search of article databases and industry sources. Think about your market:
- How much do you already know about your market or your product?
- What keywords from the NAICS are used to describe your market?
- Is your market covered primarily by Trade Publications or Financial Services?
- What personal interest do you have in your market or your product?
- Do you have any strong philosophical or business views about marketing?
Your answers to these questions are important. They will influence how you will use different resources from general news to in-depth academic journals to online databases. If you need assistance please ask at the Reference desk or schedule an appointment with a subject specialist.
Skyline Journal Finder [ Find journals by title, subject or topic ]
Gold Rush [ Use to find journals in Prospector by subject or topic ]
Genamics Journal Seek [ Search for Journal Titles in an Industry or Market ]
Fuente Academica [Spanish Language Journals - Search in English or Spanish]
Featured Librarian |
 William Tietjen Links: Profile & Guides |
UCD Writing Center
- UCD Writing CenterIn the Writing Center, trained graduate & undergraduate consultants offer help with writing of all kinds, including essays, proposals, dissertations, resumes, and scholarship applications.
Loading...
