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Conducting Market Research

The starting place for your market research is with your "Marketing Plan. " A well-focused plan is essential for an effective search of article databases and industry sources. Think about your market:

  • How much do you already know about your market or your product?
  • What keywords from the NAICS are used to describe your market?
  • Is your market covered primarily by Trade Publications or Financial Services?
  • What personal interest do you have in your market or your product?
  • Do you have any strong philosophical or business views about marketing?

Your answers to these questions are important. They will influence how you will use different resources from general news to in-depth academic journals to online databases. If you need assistance please ask at the Reference desk or schedule an appointment with a subject specialist.

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