Research Guides: Marketing: Marketing Plans

Sample Business & Marketing Plans

Communication & Mass Media Complete This link opens in a new window
CMMC indexes more than 400 communication/mass-media related journals with full text online available for about half of the journals.
Emerald Insight This link opens in a new window
Provides full-text access to journals in management, human resources, information management, library and information services, marketing, operations management, production management, and training and education. Also includes engineering journals. Check the Journal List for specific journal titles availability.
Business Collection This link opens in a new window
Use the Gale Business Collection to research companies, the products and technologies they produce, and the markets in which they compete. Includes summaries and full text from business and trade journals, industry newsletters, newspapers, market research studies, news releases, and investment and brokerage firm reports. This collection replaces PROMT, Business Index ASAP, Business & Company ASAP, and General Business File.

EDGAR (U.S. Securities and Exchange Commission)
Full-text SEC filings, including 10-k's, from the Securities and Exchange Commission home page.

Business Source Premier This link opens in a new window
full text coverage for a high percentage of the titles. Includes embedded full page images for many of the full text journals. Also has country economic reports from the Economist Intelligence Unit, WEFA, CountryWatch and the Icon Group.

Project Management Basics
Project management is planning, milestones, objectives, dependencies, scope, wbs, cpm, control, estimating, quality, risk, human factors and more... This website has been set up to provide s simple information on project management.

Computer Science This link opens in a new window
Index to articles and reviews, many articles available on line, on computer-related topics.
Emerald Insight This link opens in a new window
Provides full-text access to journals in management, human resources, information management, library and information services, marketing, operations management, production management, and training and education. Also includes engineering journals. Check the Journal List for specific journal titles availability.