Research Guides: Marketing: Markets & Products

Marketing General Subjects

The links will take you to lists of sources (books, media, journals, etc.) about the specific topic.

Genuine Progress Indicator [GPI]
The GPI is one of the first alternatives to the GDP to be vetted by the scientific community and used regularly by governmental and non-governmental organizations worldwide. Redefining Progress advocates for the adoption of the GPI as a tool for sustainable development and planning.
Pew Research Center for the People & the Press
An independent, non-partisan public opinion research organization that studies attitudes toward politics, the press and public policy issues.

EMIS (Emerging Market Information Service) This link opens in a new window
EMIS, Emerging Market Information Service, presents news, industry information, company profiles, reports, and financial data, closing price quotes, macroeconomic statistics and forecasts, and legal and political news from emerging markets in Asia, Latin America, and Central and Eastern Europe including the Baltic States and Russia. Searches can be narrowed to resources in English though they include many articles in over a dozen languages.

American National Election Studies
Data on voting, public opinion, and political participation to serve the research needs of social scientists, teachers, students, policy makers and journalists who want to better understand the theoretical and empirical foundations of national election outcomes.
Cornell Institute for Social & Economic Research (CISER)
The collection of 27,000 online file and thousands of studies includes federal or state censuses, files based on administrative records, public opinion surveys, economic and social data from national and international organizations, and studies compiled by individual researchers. You can search their holdings or browse studies by subject area.