Demographics
Market Segmentation
Demographic data is of key importance in market research, where markets are often segmented by such variables as age, sex, income, marital status, race, and family size. To start you research find the SIC and NAICS code for your industry. The resources listed below can help you do your marketing plan.
NAICS (North American Industry Classification System) -- Replaces SIC, however, many databases still use SIC
NAICS/SIC Correspondence Tables
American Factfinder -- From the 2000 Census
Colorado State Demography Office
Documents Center -- University of Michigan -- Annotated list of demographic information available on the web, including international data.
Eurostat
Population Reference Bureau -- Data from a non-profit organization
Statistical Abstract of the United States
- Statistics and Facts: Find Them!Auraria Library's comprehensive guide to statistical resources.
Business Databases - Going Deeper
Image Credit: Mt. Evans & Denver Skyline by dherrera_96 at Flickr Creative Commons
A short list of databases that can be accessed from your home computer or anywhere on campus
- Business Databases
- Business and Company Resource Center
- Business Source Premier
- Communications Databases
- CQ Researcher Plus Archive
- Diversity Studies
- Gale Virtual Reference Library
- GreenFILE
- Health Care Industry and Hospitals
- NAICSA searchable online version of the 2002 North American Industry Classification System \(NAICS) from the U.S. Census Bureau
- Opposing Viewpoints - [ Pro / Con ]Opposing Viewpoints Resource Center (OVRC) presents both sides of difficult "hot topic" issues using articles, essays, primary documents, biographies of social activists and reformers, statistics, court case overviews, profiles of government and special interest groups, web-sites, and podcasts.
- Statistics Resources at Auraria
Featured Librarian |
 William Tietjen Links: Profile & Guides |
UCD Writing Center
- UCD Writing Center, North Classroom Bldg. Rm. 4014The Writing Center provides one-on-one assistance to any member of the UCD community, including: under- graduate students; graduate students; faculty;staff
and alumni.
In the Writing Center, trained graduate and undergraduate consultants offer help with writing of all kinds, including essays, proposals, resumes, scholarship applications and dissertations.
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