International Marketing - MKTG 4200 - Stansifer   Tags: mediafact media_fact  

Assignment 1:  Country and Market Data

The class will meet in the library to do Assignment 1 in class.  The librarian will explain the databases and then the class will have time to work on the assignment.  The group needs to first decide on the country you will be researching. 

1. The group needs to first decide on the country you will be researching.

• Please make sure no one else in the class is doing the same country
• Label the assignment with your group number and your country.
• Then, pick out three potential products that you might use in your group project.

Products that do not do well for the project are cars (high barriers to entry) and telecommunications (too much government interference).  Products that work well are food products, drinks (alcoholic or nonalcoholic), sporting goods, health and beauty products, a music CD and many more.  It works best if you have a unique twist to your product- like vitamins in beer or toothbrush with toothpaste cartridges or sunscreen with insect repellent or caffeinated lip balm or time release body wash. 

2. The group needs to start looking for information about your country using the computer facilities available. 

• Please turn in a copy of all the material printed out.
• Use the links below to the databases and complete the tasks indicated.
• There are a total of 5 sections to this assignment.  Please label

1) for Country Commercial Guide and

2) for General Business File ASAP    or Business Source Premier

Write the three products used on the top of the printout (or circle them)

Image Credit: Spice Market Istanbul by exfordy at Flickr Creative Commons

3) for Global Market Information Database (GMID)

4) for SRDS Media Solutions Research Guide

5) for "Market and Mediafact"  ....advertising rate books exercise (Print Only: Available in the Library at the Research Help Desk)