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Accounting 5020 : Communication and Accounting Research : Article Databases

Class guide for ACCM 5020 (Metropolitan State University of Denver).



Demographic data is of key importance in market research. Markets are often segmented by such variables as age, sex, income, marital status, race and family size. To start your research, find the SIC and NAICS codes for your industry. The resources listed below can help you put together your marketing plan by providing demographic (population) information.

Accounting Research Databases