Databases & Statistics
Sizing and Scoping Your Marketing Plan
The starting place for your market research is with your "Marketing Plan. "
How much do you already know about your market?
What keywords from the NAICS are used to describe your market?
Is your market covered primarily by Trade Publications or Financial Services?
What personal interest do you have in your market or your product?
Do you have any strong philosophical or business views about marketing?
Your answers to these questions are important. They will influence how you will use different resources. If you need assistance please ask at the Research Help Desk or schedule an appointment with a subject specialist.
Image Credit: Wall Street by Dave Center at Flickr Creative Commons
Databases, Journals and Statistics
Skyline Journal Finder [ Find journals by title, subject or topic ]
Informe (Revistas en Espanol) (Gale Cengage)
Investiga las noticias y eventos mas actuales, la informacion de negocios del momento, los arteculos de salud mas importantes, temas de cultura popular y muchas otras materias incluidas en las revistas hispanas mas populares. [Please excuse the lack of appropriate punctuation.]
Latindex (Latindex partners)
Redalyic (Universidad Autonoma de Estado de Mexico)
- Business Source PremierUse for SWOT Analyses
- Business & Company Resource CenterSearch by company name, industry, product or location
- LexisNexis BusinessSearch company profiles or SEC filings; create a company list or compare companies.
- Reference USAA directory of 12 million businesses and 120 million households.
- Statistics Resource Guide - Auraria Library
- Colorado By the Numbers
- Colorado Demography
- Federal Statistics
- EUROSTAT
- Bureau of Labor
- U.S. Census Bureau
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