Brewing Industry: Company Info

When searching for information on a particular company, first determine if it is either public or private.

To find out if a company is public or private check the resources listed to the right, many of which will indicate if a company is one or the other. If it's a private company finding information on it can be difficult. T

Usually for any Company

• Address/Locations
• News
• Executive names
• Current revenue/sales figure and number of employees
• Lines of Business—what the company does
• Industry/ies in which it operates
• Competitors

Depending on the Company and Database

• Background/History
• Complete financial statements, current and historical
• Executive profiles
• In addition, most of the company profile databases offer the capability of creating lists of companies, based on criteria such as location, size, and industry.

SWOT = Strengths, Weaknesses, Opportunities, Threats

From a business perspective, the SWOT analysis identifies and assesses:

• The business unit's strengths and weaknesses including its source of competitive advantage.
• The primary opportunities and threats in the market and industry

The justified SWOT matrix is a foundational element of the Marketing Plan and it leads to a plan's Goals and Objectives.