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What a Market Profile / Market Research Report Contains (Usually)
- Who is buying a product/service (demographics)
- How much are they spending on it (per year)
- Where are they buying it (grocery stores, Wal-mart, other)
- Why are they buying it (leisure, health reasons, other)
What a Country Profile Contains (Usually)
- Economic conditions
- Government conditions
- Democracy or not
- Government stable or not
- Conflict zone or not
- Openness to trade
- Regulations for new businesses
Euromonitor's online market research tool, formerly called GMID or Global Market Information Database, monitors economic trends and gives strategic analysis, market size, and market share for numerous products across key countries. Passport includes demographic, psychographic, economic and marketing reports, and statistics, which are comparable across countries. It provides country profiles that include economic news and emerging sectors, and integrated data sets that provide historical trends and forecasting numbers. Datasets may be downloaded to Excel.
A search engine for media opportunities and marketing information, that offers rates and contact data for national and/or international magazines, digital media, newspapers, television, radio, direct marketing, and out-of-home businesses; as well as demographic and lifestyle information for counties and metropolitan areas in the U.S.(through Claritas 360).
EMIS (Emerging Market Information Service)
EMIS, Emerging Market Information Service, presents news, industry information, company profiles, reports, and financial data, closing price quotes, macroeconomic statistics and forecasts, and legal and political news from emerging markets in Asia, Latin America, and Central and Eastern Europe including the Baltic States and Russia. Searches can be narrowed to resources in English though they include many articles in over a dozen languages. New Dashboard allows you to see the latest news by country, company news, industry reports and company reports, and to go directly to an industry. On campus link to EMIS..
Sample Business & Marketing Plans