SWOT = Strengths, Weaknesses, Opportunities, Threats
From a business perspective, the SWOT analysis identifies and assesses:
The justified SWOT matrix is a foundational element of the Marketing Plan and it leads to a plan's Goals and Objectives.
When searching for information on a particular company, first determine if it is either public or private. If it's a private company finding information on it can be difficult. To find out if a company is public or private, check the resources on this page. Many will indicate if a company is one or the other.
Available for most Companies
Depending on the Company and Database
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