Business

Use the Gale Business Collection to research companies, the products and technologies they produce, and the markets in which they compete. Includes summaries and full text from business and trade journals, industry newsletters, newspapers, market research studies, news releases, and investment and brokerage firm reports. This collection replaces PROMT, Business Index ASAP, Business & Company ASAP, and General Business File.

Business Source Premier supplies access to thousands of regional, national, and international scholarly business journals, business periodicals, and industry publications, on topics such as management, economics, finance, accounting, international business and much more. There is full text coverage for a high percentage of the titles. Includes embedded full page images for many of the full text journals. Also has country economic reports from the Economist Intelligence Unit, WEFA, CountryWatch and the Icon Group.

IBIS World Industry Research Reports provides current reports on U.S. industries. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more. The Library subscribes only to this section of IBISWorld.

A search engine for media opportunities and marketing information, that offers rates and contact data for national and/or international magazines, digital media, newspapers, television, radio, direct marketing, and out-of-home businesses; as well as demographic and lifestyle information for counties and metropolitan areas in the U.S.(through Claritas 360).