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- Choose a large font size that can be read from 4-6 feet away. This means minimum of 70 pt font for your header and 24 pt font for the rest of the text.
- Make sure text and objects are well spaced and leave white space to give eyes a rest between content.
- Create a logical flow for the information - people should be easily able to read your poster like a map.
- Be intentional about your use of color.
- Avoid printing on glossy paper as it can reflect light and make it difficult to read.
- Use poster templates!
- Let your sections and data dictate your layout.
- “Direct” readers through your content.
- Left to right, up, down
- Use numbers, letters, or arrows\
- Readers should be able to read your poster like a map
Choose a color scheme that is appealing but does not distract from the content of the poster.
Colors should be:
- Accessible: be aware of common color blindness combos.
- Subtle: the attention should stay on your content.
- Meaningful: should highlight, separate, or define information. All headings should be the same color, and potentially different than the color of the body text.
- Distinguishable: There should be a contrast between the colors and the text. For example, one light and one dark color provide greater contrast than two light colors.
Images & Other Graphics
- Have a purpose!
- Digital images should have 300 dpi (dots per inch).
- At a minimum, you can print at 150 dpi, but the lower you go, the more pixelated it will look on your printed poster.
- Align images and text boxes.
- Show selective data in tables and graphs.
- Font size:
- The font size should be large enough to see from 4-6 feet away.
- The title of the poster should be approximately 70 to 120 point font
- Main text should be between 28 to 36 point font.
- Subtitles, headings, and author names' font sizes should be between the font size of the title and main text.
- Font types:
- Serif fonts have small strokes on the letters, and improve readability for large amounts of text.
- Sans-serif fonts do not have strokes on the letters. They provide a clean and contemporary look, but may be difficult to read for large amounts of text.
- You can use one serif and one sans-serif font to add contrast.
- Minimal text
- Short phrases
- Bullet points when possible
- Edit, edit, edit!
- Left-aligned text is the easiest to read.
- Justified text (newspaper-style) has a clean look, but it makes text harder to read.
Whitespace refers to the space in between sections and graphics.
- May not literally be white - it will be whatever your background color is.
- Increases the readability of your content.
- Lets each section "breathe."
- Without it, the poster can be overwhelming.