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Marketing 4200 : International Marketing: Advertising Rates

Advertising Sources & Rates -SRDS Media Solutions

SRDS Media Solutions (see link below) - This database has information on magazines and newspapers in different countries, and is a source for adversting rates in those countries (for another source for these rates, see the "Market and Mediafact Books" tab above).

EXERCISE:

1) Go to the link above, then click on International Media (at the bottom of the gray column on the left-hand side of the page), then on Consumer Worldwide.

2) On the following page, go to Step 1: Select Search Type, then pick Search by Geography, and finally click on the Search button.

3) Then go to Step 2: Select Country/Geographic Region, select the country you want, and click on the SEARCH button.

4) You'll see the various magazines/publications for your country in the column on the left-hand side of the page. Find a major consumer magazine or newspaper for your country.  Note the costs of a 1-page ad in that magazine and who is the readership

For Currency Exchange Rates see: